We bring you the partnerships that you are not getting yet.
Focused on outbound partnerships and positioning, bringing in opportunities that are not already coming your way.
What We Do
We work with a small number of creators, identifying the right brands and bringing in opportunities that are not already coming your way.
Everything is shaped around the creator’s audience, content, and long term positioning. The focus is not on more deals, but better ones that feel natural and last.
Brand Matches
We find the right brand partnerships tailored to the unique audiences and personalities of cricket creators.
Our Philosophy
We believe in quality over quantity, working in a way that never takes away from the creator.
When everything fits, everyone wins. The creator, the brand and the partnership itself. That’s what we work towards, with a clear focus on long-term value.
Something For Everyone
Most opportunities come inbound. The best ones usually don’t.
About Us
Prime Wicket is a creator-first agency built on a simple belief. The strongest partnerships are not the ones that land in your inbox. They are thought through, aligned properly, and built around the creator in a way that actually makes sense.
With over two decades of understanding cricket and its global audience, we bring creators and brands together through partnerships that feel natural, considered, and built to last.
Why We Do This
Why this matters to us
We have spent over two decades closely following cricket and its global audience.
That perspective shapes how we see creators, how we approach partnerships, and what we choose to bring forward.
It is why we are deliberate in how we work and selective in who we work with.
Our Mission
To build the right partnerships for the creator.
Thoughtfully aligned, carefully positioned, and built with long-term value in mind.
We prioritise quality over volume and approach every opportunity with intent.
Our Approach
Our approach is simple and considered. We understand the creator, identify the right brands, and bring those opportunities in directly.
From there, everything is shaped to feel natural and deliver long-term value.
Cricket audiences are highly engaged but often under-leveraged commercially. We focus on aligning creators with brands in a way that feels natural and drives real outcomes.
We’re intentionally selective, focusing on getting the right partnerships done properly, so if that aligns with you, feel free to get in touch.